Most LinkedIn profiles are written for the person who owns them. Job titles, past companies, achievements. They read like a CV.
Your profile isn't for you. It's for the person deciding whether to hire you.
They land on your page and ask one question in 7 seconds: Is this person for me?
The Shift
From resume to magnet
A converting profile does one job: it makes the right person feel like they're in exactly the right place.
The Profile Conversion Formula
Clarity on who
+
Specific outcome
+
Proof they can trust you
=
Inbound leads
Profile Anatomy
The 5 sections that convert
LinkedIn has dozens of profile sections. These five are the only ones that matter for inbound. Click each to expand.
🖼️
Banner Image
Prime real estate — most people leave it blue
▾
One clear statement of who you help and what they get. No logos. No stock photos. Text on a solid or simple background beats a busy design every time.
❌ Weak
Generic blue background, landscape photo, or a logo with no context.
✅ Strong
"I help coaches get their first 3 paying LinkedIn clients in 60 days." White text on dark bg.
✏️
Headline
Most visible text on LinkedIn — appears everywhere
▾
Formula: I help [specific person] achieve [specific outcome] using [method]. 220 characters max. Lead with who you help. End with what changes for them.
❌ Job title
"Business Coach | Speaker | Consultant | Helping you reach your potential"
✅ Outcome-led
"I help independent consultants land 3 high-ticket clients a month through LinkedIn — without paid ads"
📝
About Section
Where trust is built
▾
5-paragraph structure: (1) Who you help + problem, (2) Cost of leaving it unsolved, (3) Your approach, (4) Proof, (5) The exact next step.
💡 Key insight
Start with the reader, not yourself. "If you're a consultant who..." outperforms "I'm a business coach who..." every time.
⭐
Featured Section
Your one conversion point
▾
Feature one thing: your best-performing post, a lead magnet, a 60-sec video intro, or a case study. Link to something specific that offers immediate value — not your homepage.
🏆
Recommendations
Social proof layer
▾
2–3 strong outcome-specific ones beat 10 generic ones. Ask clients to mention one concrete result. Give them a prompt if needed: "Could you mention [the result] and how we got there?"
Lesson 1 Checklist
Before you move on
✓
Read all 5 profile sections above
✓
Identify which sections on your profile need the most work
✓
Note your current headline — you'll rewrite it in Lesson 2
✓
Check your Featured section — is it pointing to something specific?
You know what goes in each section. Now it's time to actually write it.
Use the headline builder to draft your positioning in real time, then use the AI prompts to write your full About section and get a recommendation DM you can send today.
Interactive Builder
Build your headline now
Fill in the fields below. Your headline drafts in real time as you type.
Your headline will appear here as you type...
Write Your Profile with AI
Three prompts. Full profile written.
💡 How to use
Fill in the [brackets] with your real info before running. Generic input = generic output. You edit the AI draft — you don't publish it as-is.
Prompt 1 — Headline Generator
5 headline options in your voice.
🤖 AI PROMPT
Write 5 LinkedIn headline options for me.
I help: [describe your specific client]
They get: [the main outcome or transformation]
My approach/method: [what makes you different]
Without: [the thing they want to avoid]
Requirements:
- Max 220 characters each
- Lead with who I help, not my job title
- End with the outcome or result
- No corporate jargon or hype words
- Direct, warm, peer-level tone
Prompt 2 — About Section
5-paragraph structure, written in your voice.
🤖 AI PROMPT
Write a LinkedIn About section using this structure:
Para 1 — Who I help + the specific problem I solve
Para 2 — Cost of leaving it unsolved
Para 3 — My approach and what makes it different
Para 4 — One piece of proof (result, credential, or client outcome)
Para 5 — The exact next step
My details:
- I help: [specific client]
- The problem: [what they're struggling with]
- My approach: [how you work]
- Proof: [a real result or credential]
- CTA: [what you want them to do next]
Tone: direct, warm, start with the reader not with me.
Length: 150–200 words total. Short paragraphs. Easy to scan.
Prompt 3 — Recommendation Request DM
Ask a past client for a recommendation that actually converts.
🤖 AI PROMPT
Write a short, natural DM I can send to a past client asking for a LinkedIn recommendation.
Context:
- Client name: [name]
- What we worked on: [brief description]
- The result they got: [specific outcome if possible]
Make it feel personal and easy to say yes to.
Include a suggested prompt they can use as a starting point.
The recommendation should mention: the outcome, what it was like to work with me, and who else might benefit.
Keep the DM under 100 words.
Lesson 2 Checklist
Before you move on
✓
Draft your headline using the builder above
✓
Run Prompt 1 and pick your favourite headline
✓
Update your headline on LinkedIn now
✓
Run Prompt 2 and draft your About section
✓
Send at least one recommendation request DM
✓
Post your new headline in the community for feedback
Posting more doesn't fix the problem. Posting the right types of content, in the right structure, signals LinkedIn's algorithm to show you to new people.
This lesson covers the 4 post types that drive visibility — and a simple weekly rhythm to make it sustainable.
The Algorithm
How LinkedIn decides who sees your posts
LinkedIn's algorithm has one goal: keep people on the platform. It rewards content that generates dwell time and early engagement.
The first 60 minutes matter most. If your post gets comments and reactions early, LinkedIn shows it to progressively larger audiences. If it doesn't, it disappears. Your best levers are: posting when your audience is online, and writing posts that prompt a response.
The algorithm also rewards consistency — not daily posting, but showing up regularly enough that LinkedIn marks you as an active creator.
Post Types
The 4 posts that build visibility
You don't need to reinvent your content every week. These four types cover the full spectrum from reach to conversion.
🔥
The Hook Post
Broad reach. Counterintuitive first line. Gets shares and saves. Use weekly for algorithm growth.
📖
The Story Post
Personal insight or client transformation. Builds trust. Most likely to get DMs and connection requests.
🎯
The Value Post
Specific, actionable tip. Gets saved and shared. Positions you as the expert. 1–2x per week.
✋
The Hand-Raiser
"Comment BUILD if you want X." Surfaces warm leads without hard-selling. 2x per month.
💡 The MVB Ratio
3 value/story posts for every 1 hand-raiser. If you only post hand-raisers, your audience goes cold. If you never post them, you leave leads on the table.
Post Structure
Anatomy of a post that performs
Post Structure Formula
Hook Line
→
The Content insight / story / tips
→
The CTA question / comment prompt
The hook line is the only thing people see before "see more." It needs to make them stop scrolling. Best hooks: a bold statement, a specific number, or a direct challenge to a common belief in your niche.
AI Prompt
Generate your next post
🤖 AI PROMPT — Hook Post
Write 3 LinkedIn hook posts for me.
My niche: [who you help]
My topic this week: [the insight, lesson, or story you want to share]
Post type: Hook post (broad reach, counterintuitive opening)
Structure each post:
- Line 1: Bold/counterintuitive hook (max 10 words, no period)
- Lines 2–8: The insight or tips (short paragraphs, 1–2 lines each)
- Final line: A question that invites a comment
Tone: Direct, warm, peer-level. No hype. No emojis unless essential.
Length: 150–200 words per post.
Lesson 3 Checklist
Before you move on
✓
Identify which post type you'll use for your next 4 posts
✓
Run the Hook Post prompt with your next topic
✓
Pick a consistent posting time and block it in your calendar
✓
Comment on 5 posts by people in your niche after you post
Free lessons complete ✓
You have the foundation: a converting profile, AI prompts to write it, and the content types that build visibility.
Lessons 4–6 are where it becomes a system — the inbound lead mechanic, your AI content engine, and a full 30-day execution plan. Available to Premium members.
Inbound leads don't come from posting more. They come from making it completely obvious, to the right person, that you solve a specific problem they have right now.
This lesson is the full loop: from a stranger finding your post, to a qualified lead in your DMs.
The Loop
How a stranger becomes a lead
The Inbound Journey
Post reaches stranger
→
Profile converts the click
→
Hand-raiser surfaces intent
→
DM → Call
Hand-Raiser Types
Three ways to surface warm leads
📦
Resource Hand-Raiser
Give away something useful. High volume, lower intent. Good for list building.
🔍
Audit Hand-Raiser
Offer a short free review. Fewer responses, higher intent — every one is a warm lead.
🔒
Premium Lesson
Lesson 4 covers the full inbound lead mechanic — the hand-raiser loop, three post types, the qualifying DM script, and AI prompts to write it all. Available to Premium members.
Inbound leads don't come from posting more. They come from making it completely obvious, to the right person, that you solve a specific problem they have right now.
This lesson is the full loop: from a stranger finding your post, to a qualified lead in your DMs.
The Loop
How a stranger becomes a lead
The Inbound Journey
Post reaches stranger
→
Profile converts the click
→
Hand-raiser surfaces intent
→
DM → Call
Most people break this loop at step 2. Their content reaches people, but the profile doesn't convert the click. That's why Lessons 1 and 2 come first.
The Hand-Raiser Mechanic
Turning engagement into conversations
A hand-raiser post asks people to identify themselves as interested — without requiring them to buy anything or have a sales conversation.
The formula: "If you're a [specific person] who wants [specific outcome], comment [WORD] and I'll send you [specific thing]."
When someone comments, you DM them. That DM is not a sales pitch — it's a qualifying conversation. You're finding out if they're a good fit for something deeper.
Three hand-raiser types
📦
The Resource Hand-Raiser
Highest volume — easiest yes
▾
Give away something useful (checklist, template, framework). High response rate. Lower intent than the audit offer, but good for building a warm audience fast.
Example: "I put together a 5-point LinkedIn profile checklist that helped me go from zero to 3 inbound leads/week. Comment PROFILE and I'll send it over."
🔍
The Audit Hand-Raiser
Lower volume — higher intent
▾
Offer a short, free review of something specific (their profile, headline, About section). Fewer responses but every one is a warm lead with a real problem they want solved.
Example: "I'm reviewing 5 LinkedIn profiles this week and giving specific feedback. Comment REVIEW and I'll take a look."
📅
The Call Hand-Raiser
Lowest volume — highest intent
▾
Offer a short strategy call directly. Works best after you've been posting consistently for 4+ weeks and your audience trusts your content.
Example: "I have 3 spots open this month for a free Brand Clarity Call. If you're a coach posting but not getting leads, comment CLARITY and I'll send a link."
AI Prompts
Write your hand-raiser post
🤖 AI PROMPT — Hand-Raiser Post
Write a LinkedIn hand-raiser post for me.
I help: [specific person]
The thing I'm offering: [resource / audit / call — be specific]
The comment trigger word: [e.g. PROFILE, REVIEW, BUILD]
Context: [any recent wins or social proof I can reference]
Structure:
- Opening: speak directly to the pain or goal
- Middle: describe what you're giving away and who it's for
- End: "Comment [WORD] and I'll send it over"
Tone: direct, warm, no hype. 100–150 words max.
Qualifying DM Script
🤖 AI PROMPT — Follow-Up DM
Write a short DM I can send to someone who commented on my hand-raiser post.
They commented: [the trigger word they used]
What I offered them: [the resource or thing you're sending]
My goal: send the thing, then open a conversation to understand their situation
Keep it under 60 words. Warm, direct, not salesy.
End with one simple question that opens a conversation — not a pitch.
Lesson 4 Checklist
Before you move on
✓
Decide which hand-raiser type fits where you are right now
✓
Run the hand-raiser post prompt and write your first one
✓
Write your follow-up DM script
✓
Schedule your hand-raiser post within the next 7 days
Posting manually every week burns most people out within a month. This lesson builds your AI content engine — a repeatable system that turns one idea into a week of content in under 30 minutes.
The System
One idea. Four posts. 30 minutes.
01
Build your Brand Prompt™
Your full AI context document — niche, voice, personas, offer. Feed it once. Use it forever.
02
The Weekly Batch Method
Every Monday: 1 topic → 4 post drafts. Edit in 20 min. Schedule. Done for the week.
🔒
Premium Lesson
Lesson 5 covers your full AI content engine — the Brand Prompt™, the weekly batch method, and the repurpose loop. Available to Premium members.
Posting manually every week burns most people out within a month. This lesson builds your AI content engine — a repeatable system that turns one idea into a week of content in under 30 minutes.
The System
One idea. Four posts. 30 minutes.
01
Build your Brand Prompt™
Your Brand Prompt is a structured context document you give to Claude or ChatGPT at the start of every content session. It contains your niche, voice, audience, and offer. Feed it once. Use it forever.
02
The Weekly Batch Method
Every Monday: pick one topic or insight. Run it through 4 post prompts (hook, story, value, hand-raiser). Edit and schedule. 30 minutes. Four posts. Done for the week.
03
The Repurpose Loop
When a post performs well (saves, comments, DMs), don't move on. Run it through the repurpose prompt: AI generates 3 variations. You now have 3 more weeks of content from one idea that already worked.
AI Prompts
Build your Brand Prompt™
💡 Do this once
Complete this prompt fully. Save the output as your permanent context document. Paste it before every content session going forward.
🤖 BRAND PROMPT BUILDER
You are my LinkedIn content strategist and ghostwriter. Here is my full context — use this every time I ask you to write content.
WHO I AM:
Name: [your name]
My niche: [who you help and with what]
My methodology: [your framework or approach]
My community/offer: [what you sell or run]
MY AUDIENCE:
Primary persona: [describe your ideal client in 2–3 sentences]
Their biggest problem: [be specific]
Their desired outcome: [what they want to achieve]
What they've already tried: [what hasn't worked for them]
MY VOICE:
Tone: Direct, warm, peer-level. Not guru-ish. Not corporate.
I avoid: hype words, vague promises, countdown urgency
I sound like: [3 words that describe your writing style]
Example post I love: [paste one of your best posts here]
MY OFFER:
Free entry point: [e.g. community, lead magnet]
Paid offer: [brief description]
CTA I use most: [e.g. "Comment BUILD", "DM me CLARITY"]
Confirm you have this context and are ready to write content.
Weekly Batch Prompt
🤖 WEEKLY BATCH
[Paste your Brand Prompt first]
Now write 4 LinkedIn posts based on this week's topic:
Topic/insight: [what you want to post about this week]
Post 1: Hook post (counterintuitive opening, broad reach)
Post 2: Story post (personal insight or client transformation)
Post 3: Value post (specific actionable tip, 3–5 bullet format)
Post 4: Hand-raiser post (Comment [WORD] to receive [thing])
Keep each post 150–200 words. Write in my voice as defined above.
✓
Complete your Brand Prompt™ document and save it
✓
Run your first weekly batch using the batch prompt
✓
Edit all 4 posts into your voice before scheduling
✓
Schedule using LinkedIn native scheduler or Buffer
You have the system. Now you need the plan. The 30-Day LinkedIn Sprint gives you a complete week-by-week posting rhythm, a swipe-file of 8 proven hook starters, and a monthly review prompt to compound your results.
The Plan
Week-by-week rhythm
Week 1
Foundation: profile live, first hook post, first story post. No hand-raisers yet.
Week 2
Consistency: 3 posts, value-heavy. Comment on 10 posts per day. Build algorithm signal.
🔒
Premium Lesson
Lesson 6 is your full 30-day execution plan — week-by-week rhythm, hook starter swipe file, and monthly review framework. Available to Premium members.
You have the system. Now you need the plan. The 30-Day LinkedIn Sprint gives you a complete week-by-week rhythm, a hook starter swipe file, and a monthly review framework to compound your results over time.
Week-by-Week Rhythm
Your 30-day execution plan
Week 1
Foundation. Profile live and optimised. First hook post. First story post. No hand-raisers yet — build trust before you ask for anything. Goal: show up twice.
Week 2
Consistency. 3 posts this week. Value-heavy content. Spend 10 min/day commenting on posts by people in your niche. This builds your algorithm signal faster than posting alone.
Week 3
First hand-raiser. Run your resource or audit hand-raiser. Track who comments. DM every one within 24 hours. Run your first qualifying conversations.
Week 4
Review + repurpose. Find your top-performing post. Repurpose it with the batch prompt. Book 2 Brand Clarity Calls from hand-raiser responses. Adjust what isn't working.
Hook Starters Swipe File
8 hooks you can use this month
Adapt each one to your niche. Don't copy-paste as-is — make them specific to your situation.
Most [professionals] I know are [doing X wrong].
I turned down a [£X] client last year. Here's why it was the right call.
Nobody talks about this part of [getting clients on LinkedIn].
The best [coaching] advice I ever got was free.
[X] months ago I had zero inbound. Here's what changed.
Stop trying to go viral. Do this instead.
A client DM'd me this morning. Here's what they said.
Your LinkedIn profile is working against you. Here's how to tell.
Monthly Review
End-of-month check-in prompt
🤖 MONTHLY REVIEW PROMPT
[Paste your Brand Prompt first]
I've been posting on LinkedIn for [X weeks/months]. Help me review my results.
My stats this month:
- Posts published: [number]
- Average impressions per post: [number or "don't know yet"]
- Best performing post: [paste it or describe it]
- Hand-raiser results: [comments received, DMs sent, calls booked]
- What felt hardest: [be honest]
Based on this, tell me:
1. What's working that I should do more of
2. What I should stop or change
3. The one thing to focus on next month
4. A specific topic suggestion for my next hand-raiser post
✓
Save the week-by-week rhythm somewhere visible
✓
Pick 4 hook starters for this month and note your topic for each
✓
Schedule your end-of-month review in your calendar now
✓
Share your Month 1 results in the community
LinkedIn Module complete 🎉
Profile ✓ Profile AI ✓ Content ✓ Inbound ✓ AI System ✓ 30-Day Sprint ✓
You have everything you need. Now it's just about showing up.